2Baba Sever Ties With Age-Long Manager

Afrobeat Veteran Innocent Ujah Idibia, widely recognized by his stage name, 2Baba, has severed ties with Efe Omorogbe, CEO of Now Muzik, his longtime manager.

This was revealed in a joint statement that the two released on Wednesday via Instagram

According to the statement, the mutual disagreement is with immediate effect.

Omorogbe expressed appreciation to 2Baba, saying working with him was “beyond work.”

Efe Omorogbe and 2Baba at a Show
Efe Omorogbe and 2Baba at a Show

While relishing his achievements with 2Baba in the two decades of their partnership, he promised that he and his company would continue to support the singer from the sidelines.

On his part, 2Baba said he “owes a lot of my career success to Efe and his team at Now Muzik.”

He said he remains grateful “but every good thing must come to an end.”

The singer will now be represented by his new management company, Hypertek Digital.

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