Mavin Records founder Don Jazzy has officially welcomed another rising artist, LOVN, into the Mavin Global family.
The announcement was made on Don Jazzy’s X (formerly Twitter) page, where he applauded the singer’s talent, resilience, and commitment to growth. He described LOVN as one of the standout products of the Mavin Academy, the label’s talent-development arm focused on grooming the next generation of Afrobeats stars.
LOVN’s path to the spotlight has been shaped by notable appearances on music talent shows, including Access The Stars and The Voice Nigeria, where he consistently showcased his vocal ability and stage presence.
Don Jazzy praised the new signee for his consistency and readiness to work, noting that persistence is one of the major qualities needed to thrive in today’s music industry.
“The Mavin Academy is filled with so many future Afrobeats superstars,” Don Jazzy wrote.
“Anytime I speak to upcoming artists, I always emphasize the importance of actively showcasing your talent on social media to stand out.”
He went on to describe LOVN as a perfect example of an artist who continually “shows up,” crediting his participation in various talent shows and unwavering dedication over the years.
“LOVN has never stopped putting in the work. It is time for the Supreme Mavin Dynasty to take it from here,” he added, urging fans to welcome the young star.
With the signing, LOVN joins an elite roster of Mavin talents who have gone on to become major figures in Afrobeats.
