Canal+, the parent company of MultiChoice, has announced plans to discontinue Showmax, its video streaming service operating in Africa, as part of broader cost-cutting measures aimed at ensuring long-term sustainability.
The decision follows a review of streaming operations after Canal+ acquired control of MultiChoice in September 2025. The company has since initiated aggressive cost-saving measures, targeting approximately €400 million in savings by 2030.
In an email to subscribers, cited by journalists, Showmax confirmed that the move is intended to strengthen the company’s digital offerings and remain competitive in a crowded streaming market.
“Dear valued Customer, we’re writing to inform you of an important update regarding Showmax. Following a comprehensive review, the Showmax Board has made the decision to discontinue the Showmax service in the near future,” the email read.
Showmax assured subscribers that there would be no immediate interruption to current services. Users can continue streaming as usual while the company works to provide a smooth transition and clear communication regarding timelines and next steps.
The streaming platform emphasized that despite the closure, investment in premium content, technology, and partnerships will continue to deliver high-quality entertainment experiences to customers.
Current subscribers will receive advance notice of any further developments and guidance on future steps to ensure minimal disruption.
This move marks a significant shift in the African streaming landscape as Canal+ refocuses on consolidating resources and refining its digital strategy.
