Jumia empowers local women to deepen eCommerce penetration in Nigeria


Jumia has empowered resident women in Lagos to deepen e-commerce penetration in the country. This is through the company’s Women & Youth Empowerment Programme, created to provide training and support to young women and youth seeking to expand their sources of income.

The programme, which is also aimed at ultimately bridging the widening unemployment gap among the youth in the country, had its pilot phase launched on Friday 14th June 2019, at the Jumia Experience Centre in Yaba, Lagos.

According to the Chief Executive Officer of Jumia Nigeria, Juliet Anammah, when women are empowered, families are also empowered. She also noted that the empowerment programme aligns with Jumia’s mission of improving the everyday lives of Nigerians.

Esther Olusanya, a full time housewife and Omoboanle Ajala, a local tailor in Agege suburb of Lagos, were among local women who attended the programme.

The two nursing mothers described the initiative as an “excellent supplement for women looking to make extra income to support their families, while helping others save time and save money on Jumia”.


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