Child Privacy Rule: YouTube calls on US for more clarification

411

YouTube has asked the United State Federal Trade Commission (FTC) for clarification to help video creators to understand compliance with the FTC’s guidelines.

In a letter, the American video sharing company wrote, “many creators have expressed concern about the complexity of the Children’s Online Privacy Protection Act (COPPA),” YouTube wrote to the FTC.

“We believe there needs to be more clarity about when content should be considered primarily child-directed,” it added.

In September, the FTC imposed a fine on YouTube’s for alleged abuse and collection of children’s data without the consent of the parents, a violation of the Children’s Online Privacy Protection Act (COPPA).

The FTC announced that it reached a settlement of $170 million with YouTube.

As part of the settlement deal, YouTube is required to create a new system where video creators who focus on children’s content to start labeling their videos.

In addition, it required YouTube creators to properly identify any child directed content on the platform. If a video is determined to be “child-directed,” that creator loses the ability to run ads that target individual users based on their watch and browser history.

Now YouTube wants the FTC to specifically spell out what could be done when adults are watching kids contents.

It also wants clarification on what’s to be done about content that doesn’t intentionally target kids — like videos in the gaming, DIY and art space, for example — if those videos end up attracting a young audience.

Are these also to be labeled “made for kids,” even though that’s not their intention?, YouTube asks.




Leave a Reply

Your email address will not be published. Required fields are marked *