ARCON bans use of foreign models, voice-over artistes in Nigerian adverts


Nigerian advertising agencies who wish to use foreign models and voice over artists for their advert campaigns may have to give that a second thought.

This comes as the Advertising Regulatory Council of Nigeria ARCON in line with its new law announced the ban on the use of foreign models and voice over artists in the Nigerian advertising medium.

Speaking on the development, the Director General of ARCON, Olalekan Fadolapo explained that the move aims at promoting and preserving Nigeria’s local content and talent.

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